A global network of independent agencies, built for progressive brands.
Etc. Collective couples the scale, consistency and quality of a global agency network with the agility and value of the independent agency.
The industry is becoming more monolithic just as brands need more agility, creativity and diversity of skills than ever. We believe the independent agency is the beating heart of the creative industry, and that indie agencies standing together can offer brands an alternative to the politics and price tags of the holding companies. Our time is now.
Every timezone covered
Founder-led independent agencies across Europe, the Americas, the Middle East and Asia Pacific. Choose a partner to see what they do and where they work.
One roster, every market. Etc. Collective gives brands the reach of an international agency network with the agility of independent partners, and appointing the collective is as simple as appointing a single agency.
Better value: world-class work without the network price tag
Consistent client experience, quality and reporting in every market
Agile, founder-led independent agencies, not a holding company
Multi-territory, multi-discipline support from partners who already work together
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Better for agencies
An indie agency network built by independents, for independents. Members share knowledge, tools, cultural intelligence and global opportunities with peers who are driving the industry, not reacting to it.
A global community of change-maker agencies
Shared knowledge, tools and proprietary innovation
Collaborative global trend reports
An annual Unconvention, where members share work, knowledge and ideas
World-changing work comes from diverse, independently minded teams. The collective pairs global knowledge with local cultural nuance, so creative ideas land in every market.
Diverse creative teams on five continents
Global reach with local nuance
A collaborative mindset, not a competitive one
Specialists in every marketing channel: brand, creative, PR, social, influencer, digital and events
